VICENZAORO European Club to showcase excellence at the Dubai International Jewellery Week 2014
For the third year running, Fiera di Vicenza participated with VICENZAORO European Club format at the Dubai International Jewellery Week held from December 3 to 6 at the Dubai World Trade Centre. The Jewellery Week provides an opportunity for companies in the VICENZAORO European Club to preview their latest collections, exhibiting manufacturing and design excellence, to the more than 20,000 visitors, including international buyers, distributors, media representatives and designers, who are expected during the four days of the show. In this respect, Fiera di Vicenza confirms its role as a high-profile ambassador for Italian and European companies in markets like the United Arab Emirates, which is among the most important in the world for the jewellery and goldsmith industries
Corrado Facco, Managing Director of Fiera di Vicenza stated: “Over the past years, Fiera di Vicenza has accelerated its process of internationalization, which we have reached through the achieving of a structured presence in various strategic markets, and by exporting innovative and high quality formats. The UAE is undoubtedly a country with the highest potential for the jewellery trade, where, thanks to our strong partnership with the Dubai World Trade Centre, we once again have the privilege of presenting the VICENZAORO European Club brand. It is an exhibition concept that was born from a need of both the finest Italian and European companies to adopt a systemic approach to internationalization, whereby they can promote their businesses to leading buyers from around the world. Indeed, through our commitment we create such opportunities for jewellery companies and, also as a result of our valuable partnership with the Dubai World Trade Centre, we will next year introduce a new global experience, the Super Show VICENZAORO Dubai. This new collaboration with the largest exhibition organiser and management company in MENA marks an historical stage in the internationalization’s process of our Company Fiera di Vicenza and for the entire Venetian and Italian trade fair system.”
Having showed a consistent increase in demand for Made in Italy luxury products over the past several years, Dubai is today the leading export destination for Italian jewellery. It was a development that last May encouraged Fiera di Vicenza to further its collaboration with the Dubai World Trade Centre (DWTC), by signing an agreement that established a joint-venture company, “DV Global Link.” As a result of that, the first edition of VICENZAORO Dubai will take place, April 23-26, 2015, at the Dubai World Trade Centre. It will consolidate the city as the undisputed capital of jewellery in the Arabian Gulf, and the Spring event will become a focal point for the Arabic-speaking countries in the Middle East and Africa, as well as Russia and Central and South East Asia. To further enhance its value, two major strategic partnerships were signed with the Dubai Multi Commodity Centre and Dubai City of Gold.
Fiera di Vicenza’s VO+ Daily – the internationally renowned tabloid was distributed at Dubai International Jewellery Week and in about 230 top hotels in the city will be published and distributed in Arabic and English, providing insights and updates to visitors during the four days of the show.