It was an opening that was as dazzling and glittering as the diamonds and gold on the ramp. The Gitanjali Group opened Day One of the India International Jewellery Week Delhi -2013 with a magnificent line of ornaments that every woman will long for. Dedicated to the empowerment of women, the show was a visual delight for the audience that featured the four elements Earth, Water, Air and Fire that embodies the feminine psyche, and revealed the different segments of the jewellery.

The Gitanjali Group is the world’s largest integrated branded jewellery manufacturer and retailer with a US $2.5 billion turnover. After launching amazing brands like Gili, Nakshatra, Asmi, D’damas, Sangini and Diya, the Gitanjali Group launched a spectacular collection called “Shuddhi Jewels” at the India International Jewellery Week 2013.

IIJW Delhi 2013 - Models walking for Gitanjali 2

With a name like Shuddhi which means purity, the collection was a vision of sublime ethereal beauty. Each piece surpassed in design and style as the models floated down the catwalk. “Shuddhi Jewels”, a joint venture between the Gitanjali Group and MMTC Ltd was a melangé of ultimate patterns. From plain gold to antique metal, from temple jewellery to beautifully crafted ornaments, the story from “Shuddhi Jewels” was never ending in finish and style.

The ramp was lined with 18 delicate glass lamps suspended from the ceiling to set the mood of the show. As the lights dimmed the “Shuddhi Jewels” audio visual featuring the lovely Bollywood star, Ameesha Patel revealed the beautiful collection. As the arc lights lit up once again, the very graceful Bharat Natyam and contemporary dancer, Meenakshi Chopra presented the first element Earth, against a backdrop of luxurious palatial visuals. The jewellery to match the segment was a scintillating array of flat gold double necklace with big pendant, the gorgeous gold shield earrings, stunning maang tikkas and a gorgeous beaded gold flat collar with a diamond shaped pendant trimmed with precious stones.

For the Water element, it was the pretty Riya Mandal who moved to the strains of music in a contemporary format to introduce the segment. The beautiful evening wear jewellery, perfect for the Red Carpet entry, started with the clusters of floral diamonds for the necklace and danglers, the lacy dotted neckpiece and the amazing twisted chain with tasseled pendent. Swirls of diamonds appeared around the necks of the models and prongs of sparklers ended in drops of precious stones while looped streamers flowed down the shoulders.IIJW Delhi 2013 - Models walking for Gitanjali 4

The Air segment was started by the elegant dancer, Veena Jog who floated in light as air and gracefully swirled on the ramp in fluid movements.  The jewellery was elegance personified with quartets of pear shaped emeralds for earrings, while others dazzled on pendants. A scalloped diamond neckpiece had gorgeous emeralds edging it and chained strands with precious stones were a beauty.

For the Fire segment, it was Himani Sharma who performed a fiery aggressive dance to highlight the strength of the woman who has the Draupadi in her. Kundan and polki jewellery dazzled in the form of wide flat collar with ruby insets. Strands of polkis had centre extension, while chandeliers gleamed with emerald drops. One of the stunners was the long two strands of polkis with an imposing ruby pendant that made a grand entry.

Sanjam and Nihar Desai modelled beautiful pearl and diamond sets ideal for a formal occasion.

For the finale it was the lovely Ankita Shorey, Miss India International 2011 and brand ambassador of Gitanjali, who was the fifth element which is the embodiment of all the four segments as well as selfless love strength and sacrifice – the Maa or Motherhood. Ankita looked stunning in a gorgeous lehenga, choli, dupatta as she modelled the grand Raani Haar, shoulder dusters and a flat Kundan collar with pendant which was a fitting tribute to women.

IIJW Delhi 2013 - Shriya Saran walking for Gitanjali

Shriya Saran, star of “Mission Istanbul’ ended the show, as she glided down the ramp in a giant intricately crafted diamond encrusted choker sporting a ruby centre and matching chandeliers for the ears.

The gorgeous jewellery was further highlighted by the elegance and grandeur of creations by designer Archana Kochhar, whose collection matched the four elements and the beauty of each segment.

For jewellery that spells purity and speaks of high quality, the “Shuddhi Jewels” collection presented by the Gitanjali Group was indeed a timeless offering.

About GJEPC:

The Gem & Jewellery Export Promotion Council is an all – India apex body for Gem & Jewellery representing 5,500 members. Set up in 1966, it operates under the supervision of the Ministry of Commerce & Industry, Government of India.


About IIJW:
IIJW is an initiative to showcase India’s finest in jewellery, be it design or innovation supported by top of the line craftsmanship, technology and quality to the customers around the globe. India with its ability to create most intrinsic & inspired jewellery has made bold statements across the globe with its designers time & again winning different international designs awards of repute.

About the PARTNERS:

This show is presented in association with PC Jewellers, co-sponsored by Gitanjali and powered by International Gemological Institute. Liquor partners for IIJW are Signature and beverages are sponsored by Kingfisher.  Broadcasts partnered by Star Plus.


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