Platinum Trends in India
Since gold imports in India have come down due to government’s decision to impose an import duty on gold, platinum imports have almost doubled.A wider selection of platinum jewellery, along with the perception that such jewellery is “available and affordable,” is resulting in higher demand for the precious metal.
According to the reports, platinum is increasingly becoming a metal of choice for weddings and engagements. With restrictions on gold and more awareness of this substitute, import doubles to 40 tonnes in a year, aided by buyback assurances.
The shift in perception of people towards platinum has encouraged young aspirants to buy platinum, as it had been the case for gold until recently. There are two primary reasons for change. It is believed that platinum is one precious metal that is easily available and affordable as well. Secondly, the jewellers have widened the availability of ornaments.
In fact, it is due to these reasons that platinum jewellery is gaining particular popularity among upper middle class. An official at Orra Jewels, which caters to gold, diamond and platinum jewellery, said their stores had witnessed around 30 percent growth in platinum jewellery sales across the country, and around 40 percent growth in the men’s ring category. This trend was also noticed during Valentine’s Day celebrations, where platinum and diamond jewellery pieces reportedly outpaced sales of flowers and branded apparel, according to some local media reports.
The supply crunch in gold had pushed up the premium on gold, making the yellow metal costlier, which had not happened in the case of platinum. Hence, it has become a good option for gold as the wedding season is approaching.
Platinum for this wedding season
This wedding season, many people are looking at investing in platinum jewellery over gold for the reasons mentioned above. The metal has impressed every woman for its rarity, durability and luminescence, platinum is inarguably the most popular and preferred metal of choice this season. What’s comforting is the fact that platinum is now available at an extraordinary value and in contemporary designs, giving it access to every modern woman’s jewellery box.
Renowned designer Poonam Soni shared her insight on platinum jewellery essentials for the season in a report. Soni expresses, “Platinum is an ultimate luxury! It is used to set solitaires in order to make them even more precious. Working with a versatile metal and going beyond the elegant minimalistic theme, you can create a statement! My platinum is exquisite and a collector’s piece for the discerning. It is bold and beautiful.”
Breaking the mould of quintessential wedding jewellery, a platinum wedding band design is incomplete without the marriage of precious platinum and sparkling diamonds, according to Soni. These elements add the perfect touch of royalty, elegance and eternal promise.
Platinum is an everlasting expression of love—this enduring metal never fades and brings out the brilliance of diamonds like no other, making it an apt choice for a beautiful design. Create a statement by adding a colour dimension with small emeralds or the flawless tanzanite for a monochromatic sheer to your wedding band.
Explore different textures
The modern woman plays different roles effortlessly and with elegance. She deserves jewellery that represents her rare qualities and true personality. Designers opine that designs in naturally white platinum set you apart from the rest. Soni says, “Aesthetically designed pendants, earrings and neck pieces embrace the beautiful motifs of flowers, leaves and natural foliage. Leading trends also include delicate filigree forms in art nouveau styles. The platinum jewellery range strikes that ever-elusive balance between tradition and modernity. So make a statement with a piece of platinum jewellery that suits the modern woman’s fusion dressing style.”
Infuse colour into your piece
Platinum, a versatile metal, is ideal for setting precious stones. Amalgamating platinum and precious stone or diamonds enhances the beauty of an individual. Such jewels add individuality as well as embrace the look of an individual.
Soni in the report recommended the prong setting for a round diamond; flush setting for a princess cut stone and the plate setting for an emerald cut. Go for a matte finish to highlight the diamond shimmer or a mirror-like high polish for that much needed sparkle.