Nazraana Season Awards Night 2014
The gala event, held at the Kingdom of Dreams in Gurgaon, was the culmination of a promotional campaign to encourage and reward top Nazraana retailers across eight Indian cities including Delhi, Chandigarh, Amritsar, Lucknow, Kanpur, Jaipur, Kolkata and Guwahati.
Bollywood star and Nazraana Brand Ambassador – Yaami Gautam – presented the awards at the event, which was attended by over 150 retailers and sales associates. Awards were presented for the various categories, including Best Showroom of the Season, Best Display of the Season, Best Salesperson of the week and Super Salesperson of the Season.
According to Vikram Merchant, Manager of Rio Tinto Diamonds’ Indian Representative Office, “Results from the Nazraana campaign demonstrate that strong consumer interest is readily converted into sales through the enthusiastic efforts of a motivated sales force. Such activities are necessary to promote our products in an increasingly competitive marketplace.”
The Nazraana marketing initiative takes its reference from the royal gift giving rituals of past eras and promotes the gifting of diamond jewellery as tokens of love to family and friends.