12th Korea International Jewellery & Watch Fair
12th Korea Internation Jewellery Fair 2014 held from April 24th to 27th, 2014 at COEX HallC, Seoul brought the broader capability of trading business in jewellery industry. JFK 2014(Jewellery Fair Korea 2014) Korea was organized by KITA, Coex and the eight leading jewellery industry associations in Korea.
The fair, celebrating 12th anniversary features Coex as a co-organizer, which is well-known for top business events venue and also top exhibition organizer in Korea. JFK 2014 aimed at the industrialization of jewellery companies in Korea to accomplish practical and working business deals by connecting local companies and overseas buyer on site.
Korean Jewellery industries are classified by wedding presents and non-wedding presents. World Jewellery Market Volume is estimated around 160 billion dollars and also Korean Market Volume is recorded 5 billion dollars and it occupy 3.1% of total amount in the world.
The 12th Korea International Jewellery & Watch Fair (Jewellery Fair Korea 2014) offered a superior marketing space for the Jewellery & Watch industries. This “UFI-Approved” Trade Show has been carving out its reputation as the only and the finest jewellery & watch show in Korea over the past years. The fair facilitated face-to-face business deals with local and overseas buyers and also offered convenience to visitors that wished to purchase items on the spot. The fair had various categories such as “Brand Pavilion”, “Premium Booth Zone”, “International Pavilion”, “Tools & Equipment Pavilion”, “Gemstone Pavilion” and “Designer Jewellery Pavilion”. Special events such as ‘Jewellery Auction’, ‘Crystal Jewellery DIY Experiment(to make your own jewely)’, ‘Mini Jewellery Show(to get the tips for jewellery style)’ was also held during the show.
With the improvement of on-line marketing methods, especially through Social Networking Sites (SNS) and e-Newsletter and the strengthening of traditional off-line promotion activities, the organizers attracted more visitors from Korea and abroad. Jewellery Fair Korea 2014 helped stimulating the jewellery markets and provide a platform to expand international business networks.