GSI’s ‘Successful American Strategies – Retail Vision 2020’ – receives accolade among trade professionals
Gemological Science International (GSI) presented a breakfast seminar on ‘Successful American Retail Strategies’. The seminar was presented in collaboration with Preferred Jewelers. Andie Weinman, Founder of Preferred Jewelers addressed the select crowd on Proven Successful American Retail Strategies. The event was held at DMCC Dubai. Announcing this in a press briefing Ms. Weinman said that she was extremely pleased with the response of the participants during the seminar. “It goes without saying that GSI has come to Dubai with proven retail strategies that comes with a local approach, especially for the Dubai jewelry industry,” she added.
Gemological Science International is one of the largest independent commercial gemological laboratory for global diamond and colored stone trade. With the mission to turn innovative ideas into reality, GSI organizes a prestigious gathering of the diamond industry to discuss the various problems faced in the online jewelry outlet and also to address the audience on the raising concerns of synthetic diamonds. GSI in the past has taken active steps to impart industry knowledge on detection of synthetic diamonds by conducting seminars led by its expert research and development team.
“GSI is a global organization with the offices all over the world. While our business is gemology, we believe that our ability to connect different parts of the world bring knowledge from a one part of the world to another is beneficial for our customers and for the industry as whole. USA is the world, largest and most mature market. Its experience is very relevant for everybody and especially for up and coming market like Dubai and GCC. We are happy to bring Ms. Andie Weinman with her rich experience in US retail to share her knowledge” said Ms. Debbie Azar, Co-Founder GSI.
Andie Weinman, Co- Founder, Preferred Jewelers the key speaker of the event holds around 35 years of experience in the jewelry industry and she discussed on the best industry practices of the jewelry retail business. “The retail industry landscape is changing at an incredible speed with new innovations and developments; many old concepts are not applicable to today’s industry. Hence to breakthrough the paradigm and recreate your vision in the jewelry market for the future, it is an indispensable need to build, grow and innovate. Another rising concern in the industry is the rise in the number of deceitful practice of synthetic diamond mixing,” she pointed out.
Outlining the primary benefits that was communicated during the seminar Weinman stated that it is impertaive for retailers to understand that the trade has to move in tune with the changes in the retail platform. “We want the participants to understand that we are doing what works TODAY not what used to work yesterday. As the retail experts, we will guide you with your retail marketing efforts. You will be part of a much bigger entity by partnering with us,” she added. The seminar provided a unique value proposition. “Combine what works in other retail industries with our own industry best practices. This will help to get the best results with the best ROI (Return on Investment). During the seminar various other issues faced by the retailers were addressed including the need to shift the the older mindset since what worked before does not work now,” she stated.