GJIIE 2013 receives astounding response

The ninth edition of GJIIE at Chennai Trade Centre from 16-18 March 2013 saw a record turnout at the Chennai Trade Centre of more than 12000 people visiting this year

UBM Chennai March 2013

The three day conglomeration of the country’s leading jewellery design houses saw a whooping 12,000 visitors turn out. Gem & Jewellery India International Exhibition (GJIIE) jointly organised by Madras Jewellers and Diamond Merchant’s Association and UBM India celebrated its 9th edition from 16th to 18th March at the Chennai Trade Centre in the heart of the cultural capital of south India, Chennai. The country’s most comprehensive B2B fair brought together manufacturers, wholesalers and retailers under one roof and also proved to be a perfect centre of glitterati jewellery and loose stones.

UBM Chennai March 2013 1With an orchestra of traditional South Indian instruments, from the maelam to the nathaswaram to the thavil rendering uplifting traditional music, the Chief Guest, Mr. Rajendran, was ushered into the exhibition to light the ceremonial kuthuvillaku on the opening day of the exhibition.

To add glamour to the glittering extravaganza, GJIIE organized an evening of jewellery fashion extravaganza titled ‘Style Statement’, to creatively display amazing designs with a touch of smartness. The fashion show served as the exclusive platform for the country’s top manufacturers to showcase their trendsetting jewellery collection for the year 2013 in India.

At GJIIE 2013, several interesting seminars were also held during the three day of the show that educated the audience on various aspects of the jewellery industry. A panel of experts, comprising Emmanuel Babu of Original Kerala Jewellers, Mohamed Yasir Sultan of Sultan Group, Suraj Shantakumar of Kirtilals and Sanjay Banerjee of Nizam Jewellers, engaged in a discussion on ‘Independent Retailing vs. Chain store Retailing’. This discussion was an eye-opener where the audience was brought to understand, the importance of brand identity in the market, which is essential for small-scale jewelers as well as large-scale jewelers.

During the course of the exhibition, the gold walk featuring models with signature pieces from participating jewelers also received an overwhelming response from the exhibitors as well as the visitors.

Kranti Nagvekar, Group Director for UBM India’s jewellery portfolio announced the launch of the first B2C show, I Love Jewellery, to be kick-started in October exclusively for the jewellers of Chennai and other important surrounding cities during the inaugural speech of GJIIE 2013. For the first time ever, UBM India is organizing a B2C Jewellery show in October 2013 and since it is going to be held a week before Diwali with a focus on high end products like jewellery, watches and others, it is expected that the turn over and turnout will be excellent with more than 20 – 30 thousands visitors.

UBM Chennai March 2013 2

Jayantilal J Challani, President, MJDMA shared, “The idea behind B2C is to benefit the end users by making available all varieties and latest design under one roof at an affordable price. Chennai will become the hub of B2C jewellery exhibition as it is for B2B jewellery show.”

The B2C exhibition will be well attended by invitees and over 200 jewellers from Chennai are expected to participate. There will be two categories of displays with one hall committed exclusively for hi-end jewellery. The exhibition is set to raise the benchmark and increase business among the jewellers from Chennai and for the jewellery industry at large.

As a prelude and to add glamour to the glittering extravaganza, UBM will organize a classy fashion show showcasing jewellery from across India. These exclusive pieces will be on sale and will be open to visitors at the exhibition.

Kranti Nagvekar, Group Director, UBM India opines, “It is indeed a great opportunity for the residents of Chennai to come, see and be a part of the Chennai B2C fair, organized by MJDMA & UBM India. The association between MJDMA & UBM India has been really fruitful and we would like to thank all the office bearers of MJDMA who have untiringly been with us and supported us everywhere.” She further added, “I would also like to take this opportunity to thank the associations across the state of Tamil Nadu, Andhra Pradesh, Karnataka and Kerala for coming with us and ensuring GJIIE’13 is the bench mark setter in the Indian gems & jewellery industry. This year UBM India has announced its latest venture, Kolkata Jewellery & Gem Fair which will be held from 11-13 January, 2014. KJGF along with the other four exhibitions in Chennai, Mumbai, Delhi & Hyderabad together attracts over 30,000 key buyers and over 800 exhibitors from India and overseas.”

The three day event, the ninth edition of Gem & Jewellery India International Exhibition has raised the benchmark and increased business opportunities for the jewellery industry, with a participation of 250+ exhibitors.

About UBM India

UBM India is a part of UBM plc which is a leading global business media company. UBM is the platform that brings the world’s buyers and sellers together at events, online, and in print, providing them with the information they need to do business successfully. The focus is on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists, around the world. For further details please visit the UBM India website, www.ubmindia.in.

With staff of 6,000 specialists in more than 30 countries, UBM has spread over 300 countries & regions and has more than 6,878 exhibitors & 1,38,133 visitors participate and visit these jewellery fairs. For details regarding UBM India’s jewellery exhibition portfolio, please visit www.jewelleryfair.in.

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