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Ghanasingh Be True opens a store in Hyderabad

Fine jewellery label Ghanasingh Be True, carrying a 111 years old legacy in the jewellery industry, is expanding its footprint with its first ever jewellery salon in Hyderabad at Banjara Hills. The salon was inaugurated in September. With the success of its flagship store in Bandra, Mumbai in 2012, Ghanasingh Be True is now stepping into the city of Nawaabs – Hyderabad with a resplendent collection curated to compliment the unsurpassed royal heritage of the city. Gautam Ghanasingh, Creative Director & CEO, shares, “It has been a short span of 3 years since we launched our first Be True flagship store in Bandra, Mumbai and looking at the overwhelming response we have received through our shows and exhibitions in the city of Hyderabad, we look at this as a great opportunity to expand.”

The new Ghanasingh Be True store has an extravagant versatile ambiance. It would offer a whole range of varied desigsn and jewellery pieces including necklaces and pendants sets; maang tikka, jhumor passas and Kalkis; earrings, ear cuffs, ear crawlers and chaand baalis; statement rings, multiple finger rings, exalted haathphools, handcuffs and much more. The pieces are crafted in the finest quality diamonds and polkis, rare Columbian and Zambian emeralds, Mozambican rubies, Tanzanian tanzanites and luscious South Sea pearls curated for the women of Hyderabad. The label presents a unique new jewellery collection befitting the inspiration at hand – the Nizaams of Hyderabad.

Keeping on the global trend radar, the label offers new collections every quarter, many of which are limited edition items, bought as collectors’ pieces. The store houses an extensive range of contemporary styles with interesting detailing, including a special limited edition designer collection of majestic Nizaami jewellery along with their latest collection- “Bejeweled Escape” which is an assortment of timeless, contemporary, statement pieces signifying luxury for the new age woman. The opulent store combines clean white interiors, spacious glass cabinets for jewellery display, and a distinct royal vintage mirror crafted in semi-precious gemstones, lending to a regal ambiance.

“The new store marks a new beginning for Ghanasingh Be True. The distinctive collection to be displayed has a contemporary twist with bespoke designs of high aesthetic value,” says Krishaa Ghanasingh, Marketing Director of Ghanasingh Be True. The label is the work of the dynamic husband wife duo Krishaa & Gautam Ghanasingh.

Courtesy: Diamond World