Huma Qureshi at the launch of Forevermark Diamonds at Alankar Jewellers in Patna (3)

Forevermark launches at Alankar Jewellers & PMJ Jewels

Alankar Jewellers & PMJ Jewels have partnered with Forevermark, the diamond brand from the De Beers Group of Companies, by launching the brand at their stores.

Celebrating this partnership, was the talented film star, Huma Qureshi unveiled Alankar Jewellers’ exclusive collection and Taapsee Pannu who unveiled PMJ Jewels’ exclusive collection crafted with beautiful Forevermark diamonds. Adorned by exquisite Forevermark jewellery, Huma said, “Alankar Jewellers offers the finest diamond experience to its customers.  It is truly an honour to be a part of this event as Forevermark and Alankar Jewellers join hands to showcase such a wide variety of gorgeous diamond jewellery.”

Speaking about the partnership, Tapsee Pannu said, “A Forevermark diamond is something that will be passed down from one generation to the next and will stand the test of time. Each Forevermark diamond has a unique identification number which is a testimony to its promise.”

Highlighting the partnership, Manish Gupta, Director, Alankar Jewellers said, “Less than 1% of the world’s diamonds are eligible to become Forevermark.” Mr. Kushal Kumar, Chairman, PMJ Jewels added, “We are delighted to partner with Forevermark as they have the most stringent process of selection which offers only the best quality of diamonds to its partners. Using these diamonds in our designs not only enhances the jewellery but also maintains increases our credibility with our customers.”