CaratLane launches its first ever store in Indore

CaratLane launches its first ever store in Indore, an online retailer of diamond solitaires and precious jewellery, opened its first store, in Indore. The hi-tech store will exhibit an array of solitaire, diamond jewellery and CaratLane’s signature collections of precious jewellery. This store has been designed to encourage “browsing”, similar to shopping on a website, and is equipped with several touch screens and tablets that showcase CaratLane’s stunning collections. With the rising density of experienced jewellery buyers as well as tech-savvy customers, that has made CaratLane launch its first store in Indore showcasing an assortment of diamond jewellery making it the ultimate shopping nirvana.

Mithun Sacheti, CEO and Co-founder, says, “We have seen a consistent rise in the number of shoppers at, and believe that this store will delight those who are still unsure about the online buying experienceGiven the high-value of the purchase, the ‘touch and feel’ factor provided here will make it easier for customers to buy solitaires & diamond jewellery.” The customer attendants at the store take special care to run through the buying process of diamonds with each customer, in adherence to CaratLane’s thrust on customer education on diamond purchases. This initiative, while being targeted at experienced online customers also reaches out to the traditional diamond and solitaire buyer who requires high personal attention due to the nature of the category.

“The city has great potential and its evident from the traffic we currently witness online, and that makes it the most appropriate place to establish our Brick and Mortar Store at Indore. The offline presence helps in building a stronger personal relationship with consumers by giving a human face to the brand. “The idea of having retail stores is to induce confidence among consumers in favor of CaratLane,” added Calvin John, Vice President – Offline Marketing