Quote of the Month: Costantino Papadimitriou, SVP Brand Strategy and Innovation, Forevermark

Costantino Papadimitriou

Costantino Papadimitriou

“Diamonds are now being worn on a daily basis for work and not just on weddings or other occasions”, says Costantino Papadimitriou, SVP Brand Strategy and Innovation, Forevermark.

Costantino Papadimitriou, SVP Brand Strategy and Innovation, Forevermark speaks about the diamonds that a diamond evokes in the heart of women. He gave an interesting insight about diamonds that are picking up due to increase in gold prices while giving an interview to a newspaper.


Diamonds are no longer rich women’s indulgence, he says, “Diamonds stand for commitment and love. Gifting a diamond is almost always connected with strong emotions and a promise. It is because of this deep emotional connect that Forevermark takes the utmost care in sourcing responsibly and selecting diamonds that can be inscribed with the Forevermark icon. It is this very same reason that Forevermark diamonds are less than 1 percent of the world’s diamonds. We try to blend both traditional and western aesthetics in jewellery. With changing times we are seeing a shift in the consumer tastes from heavy to classic, simple jewellery. There is growing demand for small stud earrings, pendants, bangles and rings with minimalistic yet elegant styles. Diamonds are now being worn on a daily basis for work and not just on weddings or other occasions.”