Anoop Saraf, Shri Balkrishna Saraf and Atul Saraf innaugrating Aisshpra Gems& Jewels in Gorakhpur

Aisshpra Gems & Jewels revels the grandeur of its new store launch in Gorakhpur

70-year old Jewellery brand Aisshpra Gems & Jewels launches its biggest showroom ever along with a splendid line of unique pieces that are a mark of aesthetic beauty and intricate craftsmanship. The store was launched on 2nd October, was gift-wrapped around with a golden curtain, and the unveiling was done by the patriarch of the family Shri Bal Krishna Saraf with the support of the entire Aisshpra Group and Family. Founding its roots back in 1940, Aisshpra Gems & Jewels is a leading exemplary symbol of purity, excellence and integrity that shows in the largest selection of its finest solitaires, hallmarked gold Jewellery pieces and silver jewellery that are available in diverse designs and flavors.

The newly launched store has an ornate luxurious lounge for its customers to enjoy a holistic Jewellery retail experience. The latest store has taken its value of providing world-class customer service, a notch higher and raised the bar with its elegant silver furniture and Italian gift articles that tastefully complemented the done up interior décor and is befitting of the legacy that Aisshpra Gems & Jewels carries.

Aisshpra Gems & Jewels displayed rare finds and antique artifacts at the new store which includes an exquisite collection of “Seven Wonders” that will be the showstopper for the day. Lined up for an alluring premiere, this spectacular visual treat features a 22 K gold Sindoor Box, an emerald dagger, a 18k gold crown, ruby encrusted 22k gold spoons, a 22k gold vanity box, a 18k gold dress weighing 2 kgs with a gold cap  and an idol of Lord Vishnu crafted in 22k gold.

Adding to the mix of thrill and excitement, the new store by Aisshpra Gems & Jewels had 3 selfie zones on different floors within the store and a selfie contest was held where the patrons will click selfies and post on the brand’s social media pages and one with the highest likes walks away with a prize galore. The newly launched outlet also had Sumangal Ekam, a leading saree & lehenga store of Varanasi as a shop-in-shop. In the hue of celebrations, the brand gave attractive inaugural offers & discounts including gold coins on a jewellery purchase of INR 30,000 and 20% + 10% extra discount on purchase from Sumangal Ekam which leveraged the customer’s engagement and experience to the next level.

Reiterating its brand mission, Aisshpra Gems & Jewels is committed towards providing exceptional customer service to buyers of various categories and offers them customizable choices to suit their preferences.  With a strength of 400 employees, customers in the store will be treated to professional insights and guidance that will elevate their retail experience. “We are ecstatic with the launch of our new store right in the city where Aisshpra Gems & Jewels took birth. Always dedicated towards bringing the brilliant of designs and hospitality to our customers, we have accentuated our hospitality to another level with silver furniture, Italian gift articles and a luxury lounge that will give a larger than life experience to our esteemed customers. The display of antiques and rare finds 7 wonders had our patrons in awe and we are overwhelmed by the response.  We look forward to nurture our relationship with our customers and uphold the legacy of Aisshpra Gems & Jewels”, said Mr. Vaibhav Saraf, Director, Aisshpra Gems & jewels.

As a brand, Aisshpra Gems & Jewels has pioneered yet another trend by launching the first luxury jewellery house in Gorakhpur. The brand will also host a shop-in-shop outlet of Sumangal Sarees, a renowned saree brand on the 3rd storey of the building which will become a one-stop-destination for entire bridal trousseau. We seek pleasure in providing our customers with the best, be it Jewellery or retail experience. With the launch of the new outlet and Sumangal Sarees, we envision to leverage the holistic shopping practice to a different level altogether”, said Mr. Atul Saraf, Director, Aisshpra Gems & Jewels.

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