12 Semi-finals shortlisted for Artisan Jewellery Design Awards 2014
Lights! Camera! Bling! With exquisite jewellery designs on display, models exhibiting artistic pieces, esteemed jury panel from the fashion world gracing the event, the semi-finals of the Artisan Jewellery Design Awards 2014 was nothing short of a fashionable event. With the underlying theme ‘100 years of Indian cinema,’ the evening saw iconic jewellery celebrate Bollywood through four iconic eras – Monochromatic Magic (black and white era), Golden Glory (golden era), Colorama (masala films era) and Avant-Garde (global era).
The drama of Bollywood was brought alive through artistic jewellery designs comprising of fine diamonds from the Monochromatic era to gold with coloured traditional stones from the Golden Glory period to multi-coloured precious metal & gem stones from the Colourama era. Organized by the Gem and Jewellery Export Promotion Council (GJEPC), the event had models showcase 30 exquisitely created jewellery designs that were an ode to Indian Cinema. 12 unique designs were shortlisted by popular names in the fashion and lifestyle industry such as fashion designer – Sabyasachi Mukerjee, Gemologist & jewellery designer – Farah Khan Ali, art historian, Usha R Balkrishnan, editor, Vogue India- Priya Tanna and socialite – Pinky Reddy.
Celebrity Jewellery Designer, Farah Khan Ali said, “The jewellery pieces showcased today were gorgeous and each of the designers are stars in their own right. I’m totally awestruck by the designs that have demonstrated the various Bollywood eras. The designs put up today are truly an inspiration to me.”
Talking about the event, renowned art historian, Usha R Balkrishnan, said, “Being in the industry of design aesthetics and judging creativity based on the past events, I can tell you that the designs showcased truly elevates the designers to their rightful status as ‘artists’. This platform created by GJEPC, is a great initiative to highlight talent and give India international recognition.” To make the Indian jewellery design dream possible, Artisan Awards has partnered with RBS, Gemfields, Forevermark, Platinum Guild India, Grand Hyatt and Vogue. Winners of the award would be announced and felicitated during a red carpet glitterati awards function in Mumbai which will see the who’s who of the social and entertainment circuits and jewellery trade in attendance.